Florian Pichlmaier, founder and managing director of Signature Products was elected as a board member of the European Industrial Hemp Association (EIHA) on November 10th, 2021. He will support the board with his many years of experience and his network from the financial and food industry and will take a stand for more acceptance of hemp products.
The European Industrial Hemp Association (EIHA)
The EIHA is the only pan-European organisation representing the opinions and interests of its more than 200 members at EU level. EIHA's activities are guided by the principle of "social, environmental and economic sustainability". Currently, the EIHA is working on the standardisation of THC limits in animal feed and food, the positive effect of hemp on the CO2 balance and a life cycle assessment of hemp materials.
Personal details: Florian Pichlmaier
With his 27 years, Pichlmaier is now the seventh and youngest member of the EIHA board. Thanks to his many years of experience in the financial scene as well as the food industry, he brings with him a large network of contacts to influential personalities from these sectors. In Belgium, he already worked for the Permanent Representation of the Federal Republic of Germany in 2016 and conducted negotiations with political actors of the EU Commission. With the aim of offering hemp products of the highest quality, he founded Signature Products GmbH together with his partner Tobias Bühler in 2019.
The company positions itself on the market as an independent hemp wholesaler and manufacturer of private label hemp-based products. He now wants to make use of his many years of experience in lobbying and actively support the EIHA in the future.
He is looking forward to "closer cooperation and the implementation of the common goals".
Above all else, Florian Pichlmaier wants to campaign for more acceptance of hemp products. For this reason he also launched the regional research project TASTINO together with the University of Hohenheim this year. In cooperation with German farmers, his company will plant and harvest hemp seeds in Baden-Württemberg and produce protein-rich meat substitute products. These will soon be available in German supermarkets.
Current development of the hemp market
The European hemp market has experienced massive growth in recent years. Market experts assume that this growth will continue to increase. Reasons for this include "the development of new product innovations" and "the opening of further markets". The "better understanding of the plant" and the "research conducted on it" also contribute to the steady growth.